Créer une influenceuse IA cohérente à partir d’un portrait : template de prompt
TUTORIEL12 min de lecture

Créer une influenceuse IA cohérente à partir d’un portrait : template de prompt

9 février 2026Par la rédaction Beemm
#PROMPT#CRÉATIVITÉ#MARKETING

Introduction

Cette “influenceuse” n’est pas un compte réel à décrire : c’est une identité visuelle à recréer (et décliner) à partir d’un portrait de référence. L’objectif : obtenir une personne reconnaissable (même visage, mêmes proportions, même “vibe”) dans des scènes très différentes (street look, musée, night-out, dîner, plage), sans dérive (“drift”).

Résultats (exemple — sortie du process)

Voici un rendu généré avec ce workflow (portrait de référence + prompt structuré). C’est un exemple de “résultat” à afficher dans l’article.

Résultat — image générée via le workflow (portrait de référence + prompt influencer_generation)
Résultat — sortie du process (REF portrait + prompt “influencer_generation”)

ADN de l’influenceuse (ce qu’on “lock”)

  • Identité : visage + proportions (c’est le rôle de la photo de référence).
  • Signature look : coiffure sleek low bun + raie au centre (dans 5/6 images), bijoux or discrets, makeup éditorial naturel.
  • Rendu : “photo réelle” (grain iPhone / imperfections / composition non publicitaire).
  • Règle d’or : on change une seule grande chose à la fois (lieu OU tenue OU cadrage), sinon drift.

Le prompt (structure “template” à réutiliser)

Ce format marche très bien avec un modèle image/édition type “Nano Banana Pro” (Gemini) et se décline ensuite en photoshoot. Le point clé : subject_reference = la personne fournie en entrée (portrait).

{
  "task": "influencer_generation",
  "subject_reference": "Use the person provided in the input portrait",

  "scene_description": "A sophisticated young woman with hair styled in a sleek low bun with a polished finish and a clean centre par. The moment feels personal and unplanned, as if the photo is taken by her friend sitting across the table, she is seated casually at a table inside a dimly lit upscale restaurant during dinner, she rests one arm on the table while the other hand is loosely lifted near her face looking directly toward the camera with a soft, attentive expression, as if responding to someone seated across the table, creating an intimate date-night moment. The table setting feels naturally imperfect and lived-in, there is a standard fine-dining water glass with thin walls, a symmetrical cylindrical shape, and a flat even base placed slightly off-center, there is a red wine glass that is visibly half-finished with the wine level, a folded or partially opened menu resting casually nearby, there is a small tea light candle. The overall feeling is joyful, unguarded, and real capturing a sequence of fleeting date-night moments.",

  "outfit": "Elegant black strapless evening dress with a structured bodice and clean lines, draping naturally over the body. Styled simply and without emphasis.",

  "style": {
    "vibe": "Intimate, high-end casual snapshot, accidental renaissance aesthetic, soft glamour, moody aesthetic",
    "color_palette": "Warm browns, muted golds, soft beige, black, natural skin tones",
    "look": "Soft focus, cinematic grain (digital noise), non-commercial, authentic lifestyle image"
  },

  "composition": {
    "shot_type": "Medium close-up, slightly low angle from table level",
    "framing": "Tight but natural crop with breathing room; subject framed with visible table context and surrounding space",
    "pose": "Relaxed seated posture with forearms resting on the table; shoulders soft; head gently oriented toward the camera with calm eye contact",
    "camera_constraint": "Camera height and angle must remain fixed at seated table level, slightly below the subject’s eye line; no automatic elevation to eye-level"
  },

  "technical": {
    "lighting": "Mixed low-key lighting, dominated by warm incandescent lamps and candlelight, creating strong rim lighting and soft skin highlights. Avoid HDR.",
    "camera": "Shot on iPhone 15, vertical orientation (4:5 or 3:4 aspect ratio), natural lens flare from light sources, high ISO noise visible in shadows.",
    "makeup": "Clean, natural editorial makeup with softly defined brows, minimal eye makeup, natural lashes, gentle warmth in the cheeks, subtle skin luminosity, and a satin-finish lip.",
    "hair": "Styled in a sleek low bun with a polished finish and a clean center part, remaining neat throughout the moment."
  },

  "environment": {
    "location": "Upscale, traditional dining room with a private club aesthetic",
    "details": "Deep burgundy velvet drapery, dark polished mahogany wood paneling, brass chandelier fixtures, floral upholstered chairs, white linen tablecloths, antique pleated table lamps with warm yellow light.",
    "table_variation_rules": {
      "placement_variability": "Table objects are not placed in fixed or repeatable positions; their placement varies subtly between moments as in real dining.",
      "non_symmetry": "Avoid symmetrical or templated arrangements; placement should feel incidental, not designed.",
      "constraint": "All variation must remain physically plausible and within the same table plane."
    },
    "jewelry_rendering": "Jewelry appears softly reflective under ambient light, present but understated and slightly imperfect"
  },

  "physics_override": {
    "gravity_reference": "World gravity is vertical regardless of subject pose or camera tilt",
    "liquid_rule": "All liquids remain level relative to gravity, not camera or subject",
    "object_geometry": "Glassware and tables obey real-world optics and geometry even if the camera is slightly tilted"
  }
}

Décorticage (comment cette structure te permet de refaire toutes les images)

  • task : juste un label pour ton workflow (utile si tu automatises dans n8n/DB).
  • subject_reference : le verrou principal. Tu fournis un portrait input, le modèle doit conserver cette identité.
  • scene_description : le “film” de la scène (actions, micro-détails, ambiance). C’est le bloc à modifier quand tu changes de lieu.
  • outfit : décrit la tenue en termes simples + contraintes (ex: “without emphasis” = évite le rendu pub/sexualisé).
  • style : ton LUT verbal :
    • vibe = intention (snapshot, luxe, moody, etc.)
    • color_palette = cohérence de grading entre images
    • look = grain/imperfections (très important contre l’effet “IA trop propre”)
  • composition : évite les sorties “automatiques” :
    • shot_type + framing = cadrage stable
    • pose = langage corporel
    • camera_constraint = la phrase anti-drift n°1 (sinon le modèle remonte la caméra, change la focale, etc.)
  • technical : rend la photo crédible (et répétable) :
    • lighting : low-key / HDR off = contraste réaliste
    • camera : “Shot on iPhone … vertical … high ISO noise” = texture
    • makeup/hair : stabilise les détails identitaires (sourcils, glow peau, chignon)
  • environment : décor + règles de variation “réaliste” (objets pas symétriques, pas de mise en scène trop parfaite).
  • physics_override : petit bloc, énorme impact : verres/liquides/angles restent physiquement plausibles (sinon “IA vibes”).

Workflow recommandé (pour refaire ces 6 images avec n’importe quelle personne en référence)

  • Étape 1 — Choisis 1 portrait REF : visage net, lumière neutre, pas d’accessoires qui masquent (lunettes) si possible.
  • Étape 2 — Écris un “Identity Pack” (invariant) : hair/makeup/jewelry signature + “non-commercial snapshot”. Tu le réutilises partout.
  • Étape 3 — Déclines par “Scene Pack” : tu changes seulement scene_description + environment + outfit + composition.
  • Étape 4 — Itère en micro-variations (3 à 6 rendus) : mêmes contraintes caméra, petits changements (regard, main, distance, placement objets).
  • Étape 5 — Si drift : re-baisse l’ambition (moins d’objets, moins d’actions), ou ajoute une 2e référence (style/tenue/lieu) en plus de l’identité.

Prompts “Scene Pack” (6 scènes prêtes à copier-coller)

Même structure, mêmes invariants (identity/hair/makeup) — tu remplaces uniquement les blocs ci-dessous.

Scene Pack 01 — Day look / devant une porte

{
  "task": "influencer_generation",
  "subject_reference": "Use the person provided in the input portrait",
  "scene_description": "A casual daytime street-style photo in front of a tall dark wooden door framed by light stucco walls and a shaded entryway. The subject stands relaxed, facing camera, natural posture, calm expression. Terracotta tile floor, soft midday ambient light, realistic shadows, non-commercial candid feel.",
  "outfit": "Green camisole top with subtle lace trim, burgundy ruffled mini skirt with a small floral print, dark brown knee-high leather boots, small black shoulder bag.",
  "style": {
    "vibe": "Authentic lifestyle, casual chic, natural",
    "color_palette": "Warm neutrals, deep green, burgundy, brown leather",
    "look": "Slight softness, realistic texture, no studio feel"
  },
  "composition": {
    "shot_type": "Full body portrait",
    "framing": "Subject centered, head-to-boots visible, straight vertical lines, 3:4",
    "pose": "Relaxed arms, slight weight shift, direct gaze",
    "camera_constraint": "Eye-level to slightly below, fixed focal length, no extreme wide-angle distortion"
  },
  "technical": {
    "lighting": "Soft natural daylight in shade, no HDR, realistic contrast",
    "camera": "Shot on iPhone, vertical 3:4, natural sharpness, mild noise",
    "makeup": "Clean editorial natural makeup, softly defined brows, subtle glow",
    "hair": "Sleek low bun with clean center part"
  },
  "environment": {
    "location": "Residential entryway",
    "details": "Large wooden door, light stucco walls, terracotta floor tiles"
  },
  "physics_override": {
    "gravity_reference": "World gravity is vertical regardless of camera tilt"
  }
}

Scene Pack 02 — Night selfie / ville + flash

{
  "task": "influencer_generation",
  "subject_reference": "Use the person provided in the input portrait",
  "scene_description": "A handheld night selfie on a city street at blue hour. Background is softly blurred with streetlights and buildings, subtle motion blur, candid nightlife vibe. The subject looks into the camera with a soft confident expression.",
  "outfit": "Minimal black spaghetti-strap dress, small gold hoop earrings, delicate gold chain necklace.",
  "style": {
    "vibe": "Night-out snapshot, moody, real iPhone flash",
    "color_palette": "Deep blues, warm streetlight bokeh, natural skin tones",
    "look": "Direct flash highlights, visible skin texture, non-commercial"
  },
  "composition": {
    "shot_type": "Tight selfie close-up",
    "framing": "Head and shoulders, arm slightly visible, 3:4",
    "pose": "Neutral head angle, relaxed mouth, calm gaze",
    "camera_constraint": "Handheld selfie perspective, slight tilt allowed, no perfect studio symmetry"
  },
  "technical": {
    "lighting": "On-camera flash + ambient city light, avoid HDR, mild noise in shadows",
    "camera": "Shot on iPhone 15, vertical 3:4, shallow-ish depth from phone processing",
    "makeup": "Natural editorial makeup, satin lip",
    "hair": "Sleek low bun with clean center part"
  },
  "environment": {
    "location": "City street at night",
    "details": "Crosswalk lines, distant buildings, bokeh lights"
  },
  "physics_override": {
    "gravity_reference": "World gravity is vertical regardless of camera tilt"
  }
}

Scene Pack 03 — Galerie d’art / blazer

{
  "task": "influencer_generation",
  "subject_reference": "Use the person provided in the input portrait",
  "scene_description": "A modern minimalist art gallery with white walls and soft ceiling spotlights. The subject takes a casual selfie, slightly turned in profile, calm thoughtful expression. An abstract black-and-white artwork is visible in the background.",
  "outfit": "Taupe/beige tailored blazer over a simple black top, black shoulder bag, understated gold jewelry.",
  "style": {
    "vibe": "Quiet luxury, museum day, editorial but candid",
    "color_palette": "Soft whites, beige/taupe, black accents",
    "look": "Clean sharp image, subtle softness, realistic lighting"
  },
  "composition": {
    "shot_type": "Medium close-up selfie",
    "framing": "Upper torso and head, gallery context visible, 3:4",
    "pose": "Shoulders relaxed, gaze slightly forward, not exaggerated",
    "camera_constraint": "Phone held slightly forward, no cinematic camera moves"
  },
  "technical": {
    "lighting": "Even diffused gallery light, no HDR punch",
    "camera": "Shot on iPhone, vertical 3:4, realistic sharpness",
    "makeup": "Clean editorial natural makeup",
    "hair": "Sleek low bun with clean center part"
  },
  "environment": {
    "location": "Contemporary art gallery",
    "details": "White walls, track lights, light wood floor, framed abstract artwork"
  }
}

Scene Pack 04 — Mur rose / casual lunettes (variation coiffure)

{
  "task": "influencer_generation",
  "subject_reference": "Use the person provided in the input portrait",
  "scene_description": "A casual lifestyle photo outdoors in warm sunlight, sitting on a pastel pink ledge beneath a window with shutters. The subject looks to the side, relaxed and natural, like an unplanned friend photo.",
  "outfit": "Beige plaid fitted t-shirt, simple grey mini skirt, brown leather knee-high boots, black round glasses, small green shoulder bag.",
  "style": {
    "vibe": "UGC premium, casual summer, real-life moment",
    "color_palette": "Pastel pink, warm skin tones, beige and brown",
    "look": "Natural light, mild shadows, non-commercial"
  },
  "composition": {
    "shot_type": "Seated 3/4 body",
    "framing": "Subject centered-left, bag visible, legs crossed, 3:4",
    "pose": "Relaxed seated posture, hands resting naturally",
    "camera_constraint": "Eye-level to slightly above seated position, no studio symmetry"
  },
  "technical": {
    "lighting": "Direct warm sunlight with realistic shadow edges, avoid HDR",
    "camera": "Shot on iPhone, vertical 3:4",
    "makeup": "Natural minimal makeup",
    "hair": "Wet hair down, natural clumped strands, realistic damp texture (intentional variation from the signature bun)"
  },
  "environment": {
    "location": "Outdoor wall and window",
    "details": "Pastel pink wall, white window frame, shuttered window"
  }
}

Scene Pack 05 — Date night / restaurant (ton prompt)

Reprends exactement le prompt principal plus haut (c’est ta version “gold”).

Scene Pack 06 — Plage / marche au bord de l’eau

{
  "task": "influencer_generation",
  "subject_reference": "Use the person provided in the input portrait",
  "scene_description": "A candid beach photo on wet sand near the shoreline. The subject walks slowly toward camera with a relaxed expression, ocean waves behind, morning or late-afternoon sun with long soft shadows. Realistic wind and light, non-commercial travel vibe.",
  "outfit": "Two-tone bikini (black and cream) with a light beige sheer cover-up robe. Minimal gold jewelry.",
  "style": {
    "vibe": "Travel lifestyle, calm, elegant beach candid",
    "color_palette": "Soft blues, beige, black, natural skin tones",
    "look": "Real sunlight, mild haze, natural texture, no HDR"
  },
  "composition": {
    "shot_type": "Full body portrait",
    "framing": "Subject centered, horizon level, 3:4",
    "pose": "Natural walking stride, arms relaxed",
    "camera_constraint": "Horizon must stay level, realistic perspective, no extreme wide distortion"
  },
  "technical": {
    "lighting": "Natural sun, realistic highlights, avoid HDR",
    "camera": "Shot on iPhone, vertical 3:4",
    "makeup": "Natural minimal makeup",
    "hair": "Sleek low bun with clean center part"
  },
  "environment": {
    "location": "Beach shoreline",
    "details": "Ocean waves, wet sand reflections, clear sky"
  },
  "physics_override": {
    "gravity_reference": "World gravity is vertical regardless of camera tilt"
  }
}

Checklist anti-drift (très court)

  • Réduis le nombre d’objets si ça part en vrille (1 verre + 1 bougie + 1 menu max).
  • Fige 3 choses : (1) angle caméra, (2) focale iPhone, (3) coiffure signature.
  • Ajoute une contrainte explicite “same identity as reference, same facial features, no change of face”.
  • Itère par micro-changements (regard / main / placement objets) au lieu de tout changer d’un coup.

Conclusion

Avec cette structure, tu peux “builder” une influenceuse comme un personnage de série : une identité fixe, et des épisodes (scènes) qui changent. Le plus important n’est pas la poésie du prompt : c’est la séparation invariants / variables + les contraintes caméra.

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